McCaslin Concrete Co, Contractors
+23%
Monthly lead capture
from an estimated 15–20% of inbound leads lost to voicemail
23% lift in monthly lead capture
Voice agent, Quote generation
4 weeks
AI consulting services for $5M to $50M service and manufacturing businesses: a fractional AI lead 2 days a week for 90 days, a roadmap, the first system live.
Call us. A person answers in office hours; after hours, leave a message and we call you back within one business day.
Plainbuilt is an AI consulting company for service and manufacturing businesses running $5M to $50M. A fractional AI lead embedded 2 days a week for 90 days audits your workflows, writes a 12-month roadmap, and ships your highest-priority system inside the 90 days, with ROI measured monthly against your baseline. Not a strategy deck that sits in a drawer.
It gives a $5M to $50M business the technical leadership to choose, build, and measure AI without a full-time executive. The fractional lead audits your workflows, tech stack, data, and team; picks the top 3 opportunities by ROI; writes a 12-month roadmap with a business case, vendor recommendation, budget, and success metric for each initiative; leads vendor selection and build sprints; drives adoption; and reports ROI monthly against your baseline. It starts with a 30-minute working session.
It fixes four common situations: you know AI matters and every vendor pitches something different; a past AI experiment that nobody adopted and still costs $2K a month; a VP of AI you cannot justify at $250K+; and projects that launch with nobody driving adoption or holding vendors to account.
An agency builds what you ask for. The fractional lead works out what you should be building in the first place, then oversees the build, whether your own team does it or a vendor like us. Plainbuilt is the second kind. If you are comparing it with an AI consulting agency for a service business, ask both the same two questions: who decides what gets built, and who answers for the number once it ships.
Two commitments are in writing before anything is built. The diagnosis ends with a revenue leak map and an ROI projection in 1 to 2 weeks, and we tell you not to hire us if projected year-one ROI is under 3x. The roadmap is yours whether or not we proceed together. After the 90 days you have 1 to 2 systems live, documentation your team can keep executing from, and the option of a monthly advisory retainer, which many clients take.
The role is described in depth in Fractional CAIO: what it is and who needs one, including who does not need one: a business under $3M, or a team that already has a roadmap and just needs builders. The five ways these projects fail, the wrong problem, nothing wired in, no baseline, no owner, and a first project that is too big, are in why AI projects fail in service businesses; the engagement exists to prevent each one. The engagement on this site that ran this way is the regional concrete contractor: diagnosis in weeks 1 to 2, architecture in weeks 3 to 4, a voice agent in weeks 5 to 8, quote generation in weeks 9 to 12.
AI consulting for manufacturing businesses runs on the same 90 days the fractional CAIO article lays out: days 1 to 30 audit the operation and rank the top 3 opportunities by ROI, days 30 to 60 build the 12-month roadmap, days 60 to 90 ship and measure the first system. On a shop the audit starts where the RFQ audit starts: six months of RFQ data, material costs, and won/lost outcomes pulled from JobBOSS or Epicor. The problems it weighs are the ones on the AI agents for manufacturers page: 20 RFQs a week answered in 5 to 7 days while the buyer awards the job to someone faster, a planner working from memory and gut feel, and buyers calling for status because there is no real-time visibility without someone checking the floor.
The first system on a shop's roadmap would be RFQ automation, the manufacturing version of quote automation: your estimator's logic, material markups, complexity tiers, and lead-time rules are modeled into an email agent that drafts a quote in minutes from your historical job data and material pricing. It generates quotes alongside your estimator for two weeks, every quote reviewed before it is sent, with production cutover at week 6 of that build. The scheduling copilot (6 to 8 weeks) follows for shops with complicated job mixes, and the customer portal agent (3 to 4 weeks) gives buyers live order status with role-based access. All three deploy into JobBOSS, Epicor, SAP Business One, and NetSuite.
You can watch the RFQ agent work before the working session: the scripted demo is an RFQ landing in a fabrication shop's inbox, with no sign-in and no API key, and the names and numbers are made up. No manufacturing case study is published yet; the first is published when its numbers are. Details to follow
Media pending
A deep audit of workflows, tech stack, data infrastructure, and team capability. It names the top 3 opportunities by ROI.
A prioritized 12-month plan with a business case, vendor recommendation, budget, and success metric for each initiative. The build plan is yours whether or not we proceed together.
Vendor selection, build sprints, team adoption, and blockers resolved as they come up. The highest-priority system ships inside the 90 days.
Monthly ROI reporting against baseline, priorities adjusted on results, and a documented handoff to your team.
ROI against the baseline we take at the start, reported monthly. Across engagements the typical result is 3 to 5x. The written commitment names the number for your operation.
Every deployment carries a written ROI commitment.
McCaslin Concrete Co, Contractors
+23%
Monthly lead capture
from an estimated 15–20% of inbound leads lost to voicemail
Voice agent, Quote generation
4 weeks
Pricing depends on which modules you deploy, the integrations involved, and how much is custom to your operation. Most clients start with a single module and expand once it proves out. You'll get a clear, itemized quote in the working session.
At Plainbuilt it audits the workflows, tech stack, data, and team of a $5M to $50M service business, ranks the top 3 opportunities by ROI, and writes a 12-month roadmap with a business case, vendor recommendation, budget, and success metric for each initiative. Then it ships the highest-priority system inside the first 90 days and reports ROI monthly against the baseline taken at the start.
A chief AI officer who works with your company part-time, typically 2 days a week, for a defined engagement. You get executive-level AI leadership and implementation oversight without the $250K+ salary of a full-time hire.
One engagement in four parts: the 90-day diagnostic, the 12-month roadmap, implementation oversight, and monthly ROI measurement against your baseline. It is sold as a fractional AI lead embedded 2 days a week for 90 days, and the first system ships inside the 90 days. Many clients extend to a monthly advisory retainer after that.
Closer to a fractional AI lead than an agency. An agency builds what you ask for. A fractional AI lead works out what you should be building in the first place, then oversees the build, whether your own team does it or a vendor like us. The roadmap is yours whether or not we proceed together, and we tell you not to hire us if projected year-one ROI is under 3x.
Yes. On a shop the 90-day diagnostic starts where the RFQ audit starts: six months of RFQ data, material costs, and won/lost outcomes pulled from JobBOSS or Epicor. The first system would be RFQ automation, generating quotes alongside your estimator for two weeks and then live with production cutover at week 6; the scheduling copilot (6 to 8 weeks) and the customer portal agent (3 to 4 weeks) follow. No manufacturing case study is published yet.
Both. The first 90 days includes hands-on implementation of your highest-priority system. We do not hand you a PDF; we ship working automation and prove the ROI before the engagement ends.
Businesses running $5M to $50M in revenue that know they need AI but have no internal technical leadership to evaluate, implement, and measure it. Too large to ignore AI, too lean to justify a full-time executive.
You have a validated roadmap, 1 to 2 systems already live and delivering ROI, and documentation your team can keep executing from. Many clients extend to a monthly advisory retainer.