Mobile app development for Cultz, a fan loyalty and community app: 75 iOS screens across a fan app and a brand app, built full stack in under 6 months.
Cultz is a loyalty app where fans follow brands, earn XP for engaging and shopping, rank up through each brand's tiers and get paid a share of what the brand spends. Plainbuilt designed and built it full stack and delivered it in under 6 months: 75 iOS screens across a fan app and a brand app. The line the design rests on is the welcome screen's three steps: earn XP, level up tiers, join communities.
Two kinds of people. Fans who follow brands and want something back for the attention and the money they give them: the app pays XP for engaging, shopping and taking part, ranks them on a ladder per brand from Member to Cult Leader, and pays out cash. And brands that want a loyal audience they can post to, poll, sell to and run campaigns at, with the tier split of that audience on a dashboard.
Two apps on iOS. The fan app: onboarding with a three-point how-it-works, the brands and categories to follow, a feed with posts, comments and polls, Discover, brand communities with channels and polls, Cult Ranks and an XP history, a shop with Shop all and Tier exclusives, product pages, checkout and order confirmation, Saved, Earnings and a wallet with bank or PayPal payout, profile and settings.
The brand app: sign in and sign up, profile setup, a subscription with two plans and payment, the dashboard, follower, engagement and community overviews, a feed of published and scheduled posts, post creation with image, video, carousel, story, voice note and podcast, preview and scheduling, deals as a percentage, a flat amount or a special offer, paid campaigns with tier targeting, community creation with channels and members, ambassador programs, a shop with a Shopify integration and sync toggles, billing and settings.
The fan opens the feed and sees the brands they follow, with their tier badge on each post. They vote in a poll, save a product, buy one. Each of those pays XP, and the wallet balance in the header moves. Cult Ranks shows how far each brand's next tier is. In the shop, a tier-exclusive product shows the tier price against the list price and what the purchase earns back. Earnings shows the two lines the money comes from, campaign money at 30% of spend and a 10% share of subscription revenue, and the Withdraw funds button sends it to a bank or PayPal account.
Because a tier only means something to the brand it was earned with. A fan's rank is per brand, not per account: Superfan of one, Member of another, with the badge on every post saying which. It keeps the rank honest, and it gives each brand a graded audience of its own to sell to and to target campaigns at, with the count of followers in each tier shown before the brand pays for reach.
A feed of posts from the brands the fan follows. Each post carries the fan's tier badge for that brand, the likes, comments, shares and saves, and a brand's poll shows its running totals right in the feed. The wallet balance sits in the header, so what the fan has earned is one glance away.
Every brand runs its own tier ladder, from Member up to Cult Leader, and XP from engaging, shopping and taking part moves the fan up it. Cult Ranks shows each brand's XP, the next tier's threshold and what the fan earns from that brand each month. Earnings puts the balance and one Withdraw funds button at the top, then splits the money into two lines: campaign money at 30% of spend and a 10% share of subscription revenue.
A tier-exclusive product shows the fan's tier price against the list price, the saving as a percentage and the cash the purchase earns back. Under it, the XP the product pays for viewing, saving and buying, then size, quantity, the tier the offer is open to, a countdown, a unit cap and one Buy now button.
A companion app with its own dashboard: total followers split across the five tiers, engagement as views, likes, comments and saves, community activity as discussions, poll votes and an activity rate, and the active deals and campaigns with their views and reach. Each block carries a View details link to its own screen.
The brand names the campaign, uploads a cover image and picks the audience by tier, from all followers down to Cult Leaders only, with the follower count beside each choice. It sets a daily fee and a click fee in euros and a start and end date, and reads the estimated reach as impressions per day before it taps Launch campaign.
Hot pink carries the wordmark, the welcome screen, the XP bars, the poll results and the tier price. Violet is kept for the one button that commits: Buy now, Withdraw funds, Follow, Launch campaign, Continue to payment. On a busy feed the eye finds the next step without reading.
Tiers are per brand, not per account. A fan can be a Superfan of one brand and a Member of another, and the badge on each post says which. It keeps the rank honest to the brand the fan spends time and money with, and gives each brand a graded audience of its own.
The product page puts the tier price, the saving and the cash back on one card above the size picker, and the XP for viewing, saving and buying under it. The fan sees what the purchase pays before choosing a size.
A paid campaign picks its audience from four tier groups, each with its follower count, and shows the estimated reach before the brand pays. The ladder the fans climb is the same ladder the brand buys reach on, so both sides of the app run on one number.
Built and delivered in under 6 months
One outcome per item, dated, or not disclosed: never an estimate.
Yes. Plainbuilt designed and built it full stack and delivered it in under 6 months.
Yes. The same shape of build: a fan app and a brand app, with tiers, a feed, communities, a shop and payouts. Book a working session to scope one.
